The Influence Agenda

Mike Clayton

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-35585-0
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Chapters in this book:

Why You Need The Influence Agenda

Mike Clayton

The Origin of Stakeholders

Mike Clayton

The Process is Trivial: The Implementation is Not

Mike Clayton

Who are Your Stakeholders?

Mike Clayton

More than Just Power: Analysing Your Stakeholders

Mike Clayton

What are You Doing? Crafting Your Message

Mike Clayton

Gentle Persuasion: Soft Power

Mike Clayton

Hidden Power: Behavioural Economics

Mike Clayton

A Dozen Reasons Why You’re Wrong: Handling Resistance

Mike Clayton

Your Influence Agenda: Campaign Planning

Mike Clayton

Making it Work: Campaign Management

Mike Clayton

A Call to Action

Mike Clayton

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-35585-0

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DOI: 10.1057/9781137355850

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