Introduction

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

A chapter in Why Marketing to Women Doesn’t Work, 2014, pp 1-14 from Palgrave Macmillan

Abstract: Abstract 2013 was a significant year for me both personally and professionally. I turned 50 and promptly became an empty nester, as my younger son went off to college. I was also promoted to Full Professor at the Drucker School of Management.

Keywords: Gender Stereotype; Market Segment; Parental Leave; Market Segmentation; Life Balance (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35817-2_1

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DOI: 10.1057/9781137358172_1

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