Why Marketing to Women Doesn’t Work

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-35817-2
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Chapters in this book:

Introduction

Jenny Darroch

Demographic Differences Between Men and Women

Jenny Darroch

Psychographic and Behavioral Differences Between Men and Women

Jenny Darroch

An Introduction To Market Segmetation Theory and Practice

Jenny Darroch

Understanding our Products

Jenny Darroch

Understanding our Customers

Jenny Darroch

The Bridge

Jenny Darroch

Ansoff’s Growth Matrix—In Detail

Jenny Darroch

The Problems— SolutionsTM Framework

Jenny Darroch

How to More Effectively Market to Women

Jenny Darroch

Masculine and Feminine

Jenny Darroch

Conclusions

Jenny Darroch

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-35817-2

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DOI: 10.1057/9781137358172

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