Psychographic and Behavioral Differences Between Men and Women

Jenny Darroch
Additional contact information
Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

Chapter Chapter 2 in Why Marketing to Women Doesn’t Work, 2014, pp 38-63 from Palgrave Macmillan

Abstract: Abstract The previous chapter outlined demographic differences between men and women. The current chapter focuses on what might be considered more complicated differences—namely, the psychographic and behavioral differences between men and women.

Keywords: Mobile Technology; Target Market; Marketing Manager; Multiple Identity; Good Quality Product (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35817-2_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137358172

DOI: 10.1057/9781137358172_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().