Demographic Differences Between Men and Women

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

Chapter Chapter 1 in Why Marketing to Women Doesn’t Work, 2014, pp 17-37 from Palgrave Macmillan

Abstract: Abstract The population is more or less split 50:50 between men and women. In 1990, the US Census reported that 48.9 percent of the population was women, rising to 50.8 percent in 2012. Women have a longer life expectancy than men (80 vs. 75 years in 2007) and, as a result, women are a slightly more dominant group in the 65-plus age group (57 percent) (Anon, 2011d).1

Keywords: Product Category; Great Recession; Grocery Shopping; Consumer Durable; Life Balance (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35817-2_2

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DOI: 10.1057/9781137358172_2

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