Conclusions

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

Chapter Chapter 11 in Why Marketing to Women Doesn’t Work, 2014, pp 197-204 from Palgrave Macmillan

Keywords: Market Segment; Knowledge Worker; Market Segmentation; Target Market; Marketing Practice (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35817-2_12

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DOI: 10.1057/9781137358172_12

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