The Problems— SolutionsTM Framework

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

Chapter Chapter 8 in Why Marketing to Women Doesn’t Work, 2014, pp 148-168 from Palgrave Macmillan

Abstract: Abstract In Chapter 6, I introduced the bridge metaphor. The bridge metaphor allows those within an organization to picture the connection between the problems that present themselves within customers’ lives with the products customers “hire” to accomplish those tasks. In Chapters 4–6, I offered a series of techniques and a number of diagnostic questions to examine the organization’s current products and markets. The focal point being the needs of customers: where products can be recast as solutions to those needs. The discussion, in Chapter 7, of Ansoff’s four growth strategies showed how an organization could grow by pursuing strategies that combine product (both current and new) with market (both current and new).

Keywords: Energy Drink; Vacuum Cleaner; White Tooth; Market Creation; Customer Problem (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35817-2_9

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DOI: 10.1057/9781137358172_9

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