Commitment 10: Create a Clearly Recognizable Identity

Yasushi Kusume and Neil Gridley

Chapter 10 in Brand Romance, 2013, pp 139-147 from Palgrave Macmillan

Abstract: Abstract If you need help from security personnel in a public space, it’s a good thing that they wear an easily recognizable uniform, isn’t it? The same applies to shop assistants. In both cases their uniforms have been created, and applied, to be easily recognized. The uniforms also represent rational, and therefore emotional, values. They function rationally because they make the wearer’s function and role immediately recognizable. They function emotionally because they represent such qualities as authority, trust and safety, both to the people who wear them and to the people who see them.

Keywords: Uniform Design; Design Identity; Security Personnel; Creative Director; Connected Diversity (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137369017

DOI: 10.1057/9781137369017_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().