Brand Romance

Yasushi Kusume and Neil Gridley

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-36901-7
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Chapters in this book:

Introduction

Yasushi Kusume and Neil Gridley

Commitment 1: Think of Your Brand as a Person

Yasushi Kusume and Neil Gridley

Commitment 2: Understand Short- and Long-Term Needs

Yasushi Kusume and Neil Gridley

Commitment 3: Co-Create with People

Yasushi Kusume and Neil Gridley

Commitment 4: Understand How People Experience

Yasushi Kusume and Neil Gridley

Commitment 5: Measure and Optimize

Yasushi Kusume and Neil Gridley

Commitment 6: Introduce a “Love Tester”

Yasushi Kusume and Neil Gridley

Commitment 7: Build a Clear Brand Design Architecture

Yasushi Kusume and Neil Gridley

Commitment 8: Continuously Innovate

Yasushi Kusume and Neil Gridley

Commitment 9: Give Your Value Proposition the Four Design Drivers

Yasushi Kusume and Neil Gridley

Commitment 10: Create a Clearly Recognizable Identity

Yasushi Kusume and Neil Gridley

Commitment 11: Embrace the Three Design Principles

Yasushi Kusume and Neil Gridley

Commitment 12: Create One Vocabulary for the Whole Organization

Yasushi Kusume and Neil Gridley

Commitment 13: Recognize the Maestro and the Virtuoso

Yasushi Kusume and Neil Gridley

Commitment 14: Nurture Your Talent

Yasushi Kusume and Neil Gridley

Commitment 15: Create a Shared Culture

Yasushi Kusume and Neil Gridley

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-36901-7

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DOI: 10.1057/9781137369017

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