Commitment 3: Co-Create with People

Yasushi Kusume and Neil Gridley

Chapter 3 in Brand Romance, 2013, pp 43-56 from Palgrave Macmillan

Abstract: Abstract Many neuroscientists have pointed out that when people need to describe their emotions in words they often make mistakes. To put it another way, when you ask people what they think, they tend to say something different from what they actually feel, something that doesn’t reflect their “gut” emotion.

Keywords: Emotional Engagement; Dual Process Theory; Permanent Basis; Genuine Community; Service Desk (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_4

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DOI: 10.1057/9781137369017_4

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