Commitment 1: Think of Your Brand as a Person

Yasushi Kusume and Neil Gridley

Chapter 1 in Brand Romance, 2013, pp 17-28 from Palgrave Macmillan

Abstract: Abstract Have you ever considered yourself as a brand? If you did, you might ask the following questions:

Keywords: Emotional Engagement; Brand Personality; Brand Manager; Brand Portfolio; Design Team Member (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_2

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DOI: 10.1057/9781137369017_2

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