Focusing on Value and Optimizing Revenue through Pricing Strategies

Joanne Scheff Bernstein

Chapter Chapter 10 in Standing Room Only, 2014, pp 201-227 from Palgrave Macmillan

Abstract: Abstract Arts marketers focus a great deal on price, thinking that price drives ticket purchase decisions. What people care about more than price is value. Said investor Warren Buffet, “Price is what you pay; value is what you get.”1

Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37569-8_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137375698

DOI: 10.1007/978-1-137-37569-8_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().