Standing Room Only
Joanne Scheff Bernstein
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2014
Edition: Second Edition
ISBN: 978-1-137-37569-8
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Chapters in this book:
- Introduction
- Joanne Scheff Bernstein
- The Performing Arts: History and Issues—an Ongoing Crisis? A Growing Crisis?
- Joanne Scheff Bernstein
- The Evolution and Principles of Marketing
- Joanne Scheff Bernstein
- Understanding the Performing Arts Market: How Consumers Think
- Joanne Scheff Bernstein
- Exploring Characteristics of Current and Potential Performing Arts Attenders
- Joanne Scheff Bernstein
- Planning Strategy and Applying the Strategic Marketing Process
- Joanne Scheff Bernstein
- Identifying Market Segments, Selecting Target Markets, and Positioning the Offer
- Joanne Scheff Bernstein
- Conducting and Using Marketing Research
- Joanne Scheff Bernstein
- Using Strategic Marketing to Define and Analyze the Product Offering
- Joanne Scheff Bernstein
- Managing Location, Capacity, and Ticketing Systems
- Joanne Scheff Bernstein
- Focusing on Value and Optimizing Revenue through Pricing Strategies
- Joanne Scheff Bernstein
- Identifying and Capitalizing on Brand Identity
- Joanne Scheff Bernstein
- Formulating Communications Strategies
- Joanne Scheff Bernstein
- Delivering the Message: Advertising, Personal Selling, Sales Promotion, Public Relations, and Crisis Management
- Joanne Scheff Bernstein
- Harnessing and leveraging the Power of Digital Marketing Methods
- Joanne Scheff Bernstein
- Building Audience Frequency and Loyalty
- Joanne Scheff Bernstein
- Focusing on the Customer Experience and Delivering Great Customer Service
- Joanne Scheff Bernstein
- Audiences for Now; Audiences for the Future
- Joanne Scheff Bernstein
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-37569-8
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DOI: 10.1007/978-1-137-37569-8
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