Building Audience Frequency and Loyalty

Joanne Scheff Bernstein

Chapter Chapter 15 in Standing Room Only, 2014, pp 313-343 from Palgrave Macmillan

Abstract: Abstract For more than three decades after public relations expert Danny Newman introduced his Dynamic Subscription Promotion campaign in 1961, the widespread application of subscription drives created a substantial and loyal audience base for hundreds of performing arts organizations.

Date: 2014
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DOI: 10.1007/978-1-137-37569-8_16

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