Planning Strategy and Applying the Strategic Marketing Process

Joanne Scheff Bernstein

Chapter Chapter 5 in Standing Room Only, 2014, pp 93-124 from Palgrave Macmillan

Abstract: Abstract Central to effective management and marketing is careful and thorough planning. Developing new tactics that are relevant to today’s consumers requires more than some good ideas; it requires thinking strategically. Strategic market planning necessitates a broad understanding of the organization’s current needs and opportunities, and it entails determining if ideas old and new are a good fit with the organization’s core strengths and resources.

Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37569-8_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137375698

DOI: 10.1007/978-1-137-37569-8_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().