THE POWER OF PRESENT MOMENT LANGUAGE

Lisa Nirell

Chapter Chapter 12 in The Mindful Marketer, 2014, pp 95-103 from Palgrave Macmillan

Abstract: Abstract In a previous chapter I outlined the importance of being an articulate mindful marketer. An articulate marketing leader is a confident marketing leader. While language sets the persuasive apart from the passive, being articulate requires more skills than exhibiting a strong command of language. I believe that being aware of our surroundings and being intentional are just as important as being linguistically fluent.

Keywords: Customer Relationship Management; Cognitive Empathy; Affective Empathy; Listening Post; Customer Engagement (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_12

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DOI: 10.1057/9781137386311_12

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