The Mindful Marketer

Lisa Nirell

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-38631-1
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Chapters in this book:

Ch Chapter 1 WHY CMOS ARE FACING EXTINCTION

Lisa Nirell

Ch Chapter 10 FIVE TIMELESS QUALITIES OF MINDFUL MARKETERS

Lisa Nirell

Ch Chapter 11 PERSONAL ENERGY MANAGEMENT

Lisa Nirell

Ch Chapter 12 THE POWER OF PRESENT MOMENT LANGUAGE

Lisa Nirell

Ch Chapter 13 MINDFUL PLANNING AND DECISION-MAKING

Lisa Nirell

Ch Chapter 14 DESIGNING WITH INTENTION

Lisa Nirell

Ch Chapter 15 PEER GROUPS: HOW SHIFTS REALLY HAPPEN

Lisa Nirell

Ch Chapter 16 WHAT THE CEO WANTS THE CMO TO KNOW

Lisa Nirell

Ch Chapter 17 CFO-SPEAK: MINDFUL MARKETING BY THE NUMBERS

Lisa Nirell

Ch Chapter 18 THE CMO AND THE CIO: CROSSING THE RAGING RIVER

Lisa Nirell

Ch Chapter 19 SALES AND MARKETING: RETHINKING THE SYSTEM

Lisa Nirell

Ch Chapter 2 THE DARK SIDE OF DATA DEMOCRACY

Lisa Nirell

Ch Chapter 20 LOOKING INSIDE TO WORK OUTSIDE

Lisa Nirell

Ch Chapter 21 STARTING THE REVOLUTION

Lisa Nirell

Ch Chapter 22 MINDING THE FUTURE

Lisa Nirell

Ch Chapter 3 GOING DIM: CAN YOU SEE (OR HEAR) ME NOW?

Lisa Nirell

Ch Chapter 4 RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?

Lisa Nirell

Ch Chapter 5 BIG DATA OR BIG DISAPPOINTMENT?

Lisa Nirell

Ch Chapter 6 MARKETING AND SALES: A HARD LANDING

Lisa Nirell

Ch Chapter 7 MULTITASKING MASH-UPS AND MISHAPS

Lisa Nirell

Ch Chapter 8 FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS

Lisa Nirell

Ch Chapter 9 WESTERN MINDFULNESS: A BRIEF JOURNEY

Lisa Nirell

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DOI: 10.1057/9781137386311

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