CFO-SPEAK: MINDFUL MARKETING BY THE NUMBERS

Lisa Nirell

Chapter Chapter 17 in The Mindful Marketer, 2014, pp 145-153 from Palgrave Macmillan

Abstract: Abstract It was 1984, and the personal computer revolution was well underway. I was working for one of the world’s first commercially successful PC software companies, MultiMate International. We disrupted the word-processing industry by displacing stand-alone devices from nowdefunct companies such as Digital Equipment (DEC) and Wang. Will Jones, the CEO, was a fun-loving software genius at heart, and often roller-skated down the corridors of our converted warehouse offices to boost morale.

Keywords: Cash Flow; International Financial Reporting Standard; Free Cash Flow; Customer Experience; Financial Account Standard Board (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_17

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DOI: 10.1057/9781137386311_17

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