WHAT THE CEO WANTS THE CMO TO KNOW

Lisa Nirell

Chapter Chapter 16 in The Mindful Marketer, 2014, pp 135-143 from Palgrave Macmillan

Abstract: Abstract Modern marketers can deftly recite the ABCs of content marketing, revenue performance management, social media, and branding to their peers. Yet when it comes to conversations with the CEO, marketing leaders often speak Greek.

Keywords: Brand Equity; Launch Date; Real Estate Broker; Demand Creation; Social Media Campaign (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_16

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DOI: 10.1057/9781137386311_16

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