WESTERN MINDFULNESS: A BRIEF JOURNEY

Lisa Nirell

Chapter Chapter 9 in The Mindful Marketer, 2014, pp 69-77 from Palgrave Macmillan

Abstract: Abstract Being a marketing leader in today’s economy reminds me of my first solo cross-country flight in 1988: even when I think I’m totally in control, bad things can happen.

Keywords: Mindfulness Practice; Chinese Philosophy; Shift Communication; Transcendental Meditation; Entrepreneurial Team (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_9

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DOI: 10.1057/9781137386311_9

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