PEER GROUPS: HOW SHIFTS REALLY HAPPEN

Lisa Nirell

Chapter Chapter 15 in The Mindful Marketer, 2014, pp 125-134 from Palgrave Macmillan

Abstract: Abstract Do you rely mostly on cold-hearted social media sites, Klout scores, and “likes” to guide your career journey, or on a personal force field of trusted peers? Futurist John Naisbitt, author of Megatrends and High Tech/High Touch: Technology and Our Search for Meaning , presented and explored this high tech-high touch paradox more than 20 years ago. He predicted that “the more technology we have in this society, the more people want to be with people.

Keywords: Cognitive Empathy; Affective Empathy; Customer Engagement; Peer Group; Sacred Space (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1057/9781137386311_15

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