THE DARK SIDE OF DATA DEMOCRACY

Lisa Nirell

Chapter Chapter 2 in The Mindful Marketer, 2014, pp 11-17 from Palgrave Macmillan

Abstract: Abstract Who can take these messages seriously? Few business professionals do. Yet these questionable internet entrepreneurs keep sending this bushwa, so someone must be responding to them!

Keywords: Dark Side; Vice President; Triple Bottom Line; Online Channel; Chief Financial Officer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_2

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DOI: 10.1057/9781137386311_2

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