RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?

Lisa Nirell

Chapter Chapter 4 in The Mindful Marketer, 2014, pp 25-30 from Palgrave Macmillan

Abstract: Abstract In chapter 3 , we discussed the negative personal impact of succumbing to the Digital Intrusion Movement (DIM). It’s unfortunate to let the DIM interfere with your personal effectiveness; it’s downright tragic to go DIM with your organization’s measure of marketing performance and success.

Keywords: Customer Relationship Management; Engaging Customer; Marketing Performance; Marketing Success; Brand Repute (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_4

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DOI: 10.1057/9781137386311_4

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