Introduction: Integrated Communications in the Postmodern Age

Philip J. Kitchen and Ebru Uzunoğlu

Chapter 1 in Integrated Communications in the Postmodern Era, 2015, pp 1-18 from Palgrave Macmillan

Abstract: Abstract This book is intended for marketing and brand managers, market researchers, and in any field directly related to marketing and communication (Kitchen, 2010; 2013). It is proposed for postgraduate and under-graduate students, and other interested publics, who wish to develop their knowledge, insight, skills, and facility into integrated communications within the postmodern era — a topic of relevance everywhere, but particularly apposite as the setting for several chapters is in Turkey, a rapidly developing nation, an EU accession nation, and a nation enjoying significant economic growth in the global marketplace. The book is based primarily on the opinions, views, and expertise of significant authors in the field (see Contents).

Keywords: Corporate Social Responsibility; Public Relation; Corporate Social Responsibility Activity; Brand Equity; Virtual Community (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38855-1_1

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DOI: 10.1057/9781137388551_1

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