Integrated Communications in the Postmodern Era

Edited by Philip J. Kitchen and Ebru Uzunoğlu

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-38855-1
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Chapters in this book:

Ch 1 Introduction: Integrated Communications in the Postmodern Age

Philip J. Kitchen and Ebru Uzunoğlu

Ch 2 Integrated Marketing Communications: A Contextual International Advertising Approach

Philip J. Kitchen and Marwa Tourky

Ch 3 Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists

Enrique Ortega, Beatriz Rodríguez and María J. Such-Devesa

Ch 4 Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Literature Review

Guda Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W. M. Verhoeven

Ch 5 Customer Engagement — Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media

Klement Podnar and Urša Golob

Ch 6 The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity

Bayram Zafer Erdoğan and Tolga Torun

Ch 7 Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example

Selin Türkel and Aysun Akan

Ch 8 Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites

Sema Misci Kip and Ebru Uzunoğlu

Ch 9 Articulating Locality in Advertising Adaptation: The Snickers Case

Yeşim Kaptan and Burcu Öksüz

Ch 10 The Changing Paradigm of Public Relations in Turkey: From Past to Present

Serra Görpe

Ch 11 Rethinking the Role of “The Idea” in Integrated Communications

Pinar Umul Ünsal, Burcu Yaman, Burak Amirak and Serçin Sun İpekeşen

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-38855-1

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DOI: 10.1057/9781137388551

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