The Changing Paradigm of Public Relations in Turkey: From Past to Present

Serra Görpe

Chapter 10 in Integrated Communications in the Postmodern Era, 2015, pp 212-236 from Palgrave Macmillan

Abstract: Abstract This chapter explores how a public relations firm/agency has attempted to postmodernize its business through internal reorganization and client-focused communication. The firm chosen, MPR Pazarlama Halkla Iliskiler (MPR Communications Consultancy), was founded in 1994 as the first marketing public relations (MPR) firm in Turkey.

Keywords: Public Relation; Corporate Reputation; Press Conference; Club Member; Marketing Communication (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38855-1_10

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DOI: 10.1057/9781137388551_10

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