Gather & Sustain Momentum

Sandra Vandermerwe

Chapter Breakthrough 10 in Breaking Through, 2014, pp 235-265 from Palgrave Macmillan

Abstract: Abstract Customer centricity builds a customer base from which it leverages increasing value over time. This requires making the investments that look further down the line, and developing the intangible capabilities — the high-value ingredients — that lock customers on and competitors out. These intangibles have unique capabilities that build new types of capital, which need to be measured and reported differently. Customer-centric enterprises acknowledge that great transformations are never-ending, and great disruptors never stop disrupting to make their impact felt and their lead enduring.

Keywords: Cash Flow; Balance Sheet; Customer Base; Frugal Innovation; Momentum Profit (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1057/9781137395511_11

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