Breaking Through

Sandra Vandermerwe

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
Edition: 2nd Edition
ISBN: 978-1-137-39551-1
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Chapters in this book:

Introduction: Shifting the Centre of Gravity

Sandra Vandermerwe

Create Strategic Discomfort & Excitement

Sandra Vandermerwe

Reframe New Beliefs

Sandra Vandermerwe

Articulate the ‘Market Space’

Sandra Vandermerwe

Identify the Value Opportunities

Sandra Vandermerwe

Build a Compelling Case

Sandra Vandermerwe

Size the Prize

Sandra Vandermerwe

Model the Concept

Sandra Vandermerwe

Get People Working Together

Sandra Vandermerwe

Reach Critical Mass

Sandra Vandermerwe

Gather & Sustain Momentum

Sandra Vandermerwe

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-39551-1

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DOI: 10.1057/9781137395511

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