Model the Concept

Sandra Vandermerwe

Chapter Breakthrough 7 in Breaking Through, 2014, pp 159-173 from Palgrave Macmillan

Abstract: Abstract Customer engagement begins by getting carefully selected like-minded customers to model the new ways of doing things. Getting beyond pilot testing to just incrementally improve products and services, disruptive customer centricity needs to change social and business practice, with a different approach. Once customers have helped provide proof of concept, demonstrated early wins and take-up, credibility and confidence both inside the organization and outside heighten, with predictable adoption rates deliberately orchestrated to spur on the transformation process.

Keywords: Model Concept; Pilot Test; Customer Relationship Management; Leak Detection; Customer Engagement (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39551-1_8

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DOI: 10.1057/9781137395511_8

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