Get People Working Together

Sandra Vandermerwe

Chapter Breakthrough 8 in Breaking Through, 2014, pp 174-211 from Palgrave Macmillan

Abstract: Abstract There are ways of getting internal engagement, but there are also tripping points such as distraction, which must be anticipated and managed. If a customer-centric, ‘one company’ outcome is to be delivered, these will need to be identified and eliminated. People will have to work together across company, and new account management elevated to drive coordination and collaboration throughout the customer activity cycle. Concurrently, external engagement — mobilized through creative ways of partnering, including with customers — creates virtuous circles and plus sum gains.

Keywords: Service Level Agreement; Account Management; Customer Experience; Customer Engagement; Virtuous Circle (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1057/9781137395511_9

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