Applying Data Mining Techniques

Richard Boire

Chapter Chapter 12 in Data Mining for Managers, 2014, pp 95-113 from Palgrave Macmillan

Abstract: Abstract The third stage is where the analytics (both advanced and non- advanced) occur. Segmentation, which was discussed in the previous chapter, also occurs in this phase. Predictive analytics’ solutions as well as business and campaign analysis all occur in this phase. Arguably, this is where the “exciting” part of data mining happens. We have moved beyond the data phase, which in practical terms is more critical than this phase in achieving project success. Data is the key ingredient, but in this phase analysts apply tools in order to bring the “magic” out of the data. We will commence this section by discussing a number of techniques.

Keywords: Product Category; Behavior Score; Credit Score; Analytical File; Customer Engagement (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_12

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DOI: 10.1057/9781137406194_12

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