Data Mining for Managers
Richard Boire
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2014
ISBN: 978-1-137-40619-4
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Chapters in this book:
- Ch Chapter 1 Introduction
- Richard Boire
- Ch Chapter 10 Types and Quality of Data
- Richard Boire
- Ch Chapter 11 Segmentation
- Richard Boire
- Ch Chapter 12 Applying Data Mining Techniques
- Richard Boire
- Ch Chapter 13 Gains Charts
- Richard Boire
- Ch Chapter 14 Using RFM as One Targeting Option
- Richard Boire
- Ch Chapter 15 The Use of Multivariate Analysis Techniques
- Richard Boire
- Ch Chapter 16 Tracking and Measuring
- Richard Boire
- Ch Chapter 17 Implementation and Tracking
- Richard Boire
- Ch Chapter 18 Value-Based Segmentation and the Use of CHAID
- Richard Boire
- Ch Chapter 19 Black Box Analytics
- Richard Boire
- Ch Chapter 2 Growth of Data Mining—An Historical Perspective
- Richard Boire
- Ch Chapter 20 Digital Analytics: A Data Miner’s Perspective
- Richard Boire
- Ch Chapter 21 Organizational Considerations: People and Software
- Richard Boire
- Ch Chapter 22 Social Media Analytics
- Richard Boire
- Ch Chapter 23 Credit Cards and Risk
- Richard Boire
- Ch Chapter 24 Data Mining in Retail
- Richard Boire
- Ch Chapter 25 Business-to-Business Example
- Richard Boire
- Ch Chapter 26 Financial Institution Case Study
- Richard Boire
- Ch Chapter 27 Using Marketing Analytics in the Travel/Entertainment Industry
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- Ch Chapter 28 Data Mining for Customer Loyalty: A Perspective
- Richard Boire
- Ch Chapter 29 Text Mining: The New Data Mining Frontier
- Richard Boire
- Ch Chapter 3 Data Mining in the New Economy
- Richard Boire
- Ch Chapter 30 Analytics and Data Mining for Insurance Claim Risk
- Richard Boire
- Ch Chapter 31 Future Thoughts: The Big Data Discussion and the Key Roles in Analytics
- Richard Boire
- Ch Chapter 4 Using Data Mining for CRM Evaluation
- Richard Boire
- Ch Chapter 5 The Data Mining Process: Problem Identification
- Richard Boire
- Ch Chapter 6 The Data Mining Process: Creation of the Analytical File
- Richard Boire
- Ch Chapter 7 Data Mining Process: Creation of the Analytical File with External Data Sources
- Richard Boire
- Ch Chapter 8 Data Storage and Security
- Richard Boire
- Ch Chapter 9 Privacy Concerns Regarding the Use of Data
- Richard Boire
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-40619-4
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DOI: 10.1057/9781137406194
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