Data Mining in the New Economy

Richard Boire

Chapter Chapter 3 in Data Mining for Managers, 2014, pp 15-21 from Palgrave Macmillan

Abstract: Abstract It is important to understand that the same learning feedback process used to generate strategy improvements can also be used in a more granular fashion by identifying specific tasks and tactics for improving future marketing efforts. Successful data mining practices include the application of ongoing learning to future activities.

Keywords: Data Mining; Customer Behavior; Customer Engagement; Marketing Initiative; Exist Data Mining (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_3

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DOI: 10.1057/9781137406194_3

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