Privacy Concerns Regarding the Use of Data

Richard Boire

Chapter Chapter 9 in Data Mining for Managers, 2014, pp 65-73 from Palgrave Macmillan

Abstract: Abstract Privacy is a topic where people will have strong opinions. In Canada, much of this opinion has been formulated into many of the principles and guidelines outlined in PIPEDA (Personal Information Protection and Electronics Document Act). The legislation in many cases is very clear on what marketers and data miners can and cannot do. But there are some grey areas when terms such as reasonableness are used. For the most part, marketers and data miners respect the legislation since it encapsulates what has been best practice in many organizations for many years. It is simply a good business practice to be respectful of and attentive to the privacy needs of consumers when attempting to properly market the right services and products to them.

Keywords: Credit Card; Direct Mail; Consumer Privacy; Marketing Purpose; Social Media Marketing (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_9

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DOI: 10.1057/9781137406194_9

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