Black Box Analytics

Richard Boire

Chapter Chapter 19 in Data Mining for Managers, 2014, pp 151-154 from Palgrave Macmillan

Abstract: Abstract Organizations are now aware of the significant contribution that predictive analytics brings to the bottom line. Solutions that were once viewed with skepticism and doubts are now embraced by many organizations. Yet, from a practitioner’s perspective, some solutions are easier to understand than others. The challenge for the practitioner is to communicate with the business end user in such a way that the end user knows how to use and apply the solution.

Keywords: Traditional Technique; Predictive Analytic; Marketing Campaign; Business Rule; Tenure Relationship (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_19

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DOI: 10.1057/9781137406194_19

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