Growth of Data Mining—An Historical Perspective

Richard Boire

Chapter Chapter 2 in Data Mining for Managers, 2014, pp 7-14 from Palgrave Macmillan

Abstract: Abstract In writing a book on any topic, it is always important to understand its history. What were the challenges and developments of the past that catapulted data mining to the forefront of business today? To get a sense of data mining’s history, it is useful to speak to its early practitioners, namely, the direct marketers of the large major catalogue companies and publishing houses.

Keywords: Data Mining; Credit Risk; Customer Relationship Management; Direct Marketing; Early Eighty (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_2

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DOI: 10.1057/9781137406194_2

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