Aligning Digital Initiatives with the Enterprise

David F. Giannetto

Chapter Chapter 9 in Big Social Mobile, 2014, pp 177-196 from Palgrave Macmillan

Abstract: Abstract As important as it is to understand your community and your interactions with them, their ideal behaviors, and profitable patterns, your organization must be prepared to take advantage of these relationships and behaviors when they manifest, or better yet, force them to manifest, molding consumer behavior to these preferred patterns. This will not occur unless your digital initiatives are properly aligned with your organization.

Keywords: Social Media; Individual Consumer; Social Media Platform; Horizontal Integration; Consumer Experience (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41040-5_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137410405

DOI: 10.1057/9781137410405_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().