Big Social Mobile
David F. Giannetto
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2014
ISBN: 978-1-137-41040-5
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Chapters in this book:
- Introduction
- David F. Giannetto
- The Integrated Enterprise
- David F. Giannetto
- Bottom Line, Mission-Critical Benefits
- David F. Giannetto
- Obstacles to Integration
- David F. Giannetto
- Understanding the New Social Consumer
- David F. Giannetto
- Understanding Digital Relationships
- David F. Giannetto
- Defining Customer and Consumer Interactions
- David F. Giannetto
- Identifying Ideal Digital Behaviors
- David F. Giannetto
- Analyzing Profitable Patterns and Segments
- David F. Giannetto
- Aligning Digital Initiatives with the Enterprise
- David F. Giannetto
- Capitalizing on the Mobile Movement
- David F. Giannetto
- Demystifying Big Data
- David F. Giannetto
- Technology Trends, Business Implications
- David F. Giannetto
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-41040-5
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http://www.palgrave.com/9781137410405
DOI: 10.1057/9781137410405
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