Analyzing Profitable Patterns and Segments

David F. Giannetto

Chapter Chapter 8 in Big Social Mobile, 2014, pp 155-176 from Palgrave Macmillan

Abstract: Abstract Once you understand your digital relationship to different types of consumers, how you are interacting with them, and how you would prefer to interact with them, you’re prepared to segment and analyze your community, uncovering profitable patterns and segments your organization can capitalize on. These can be discovered through a variety of techniques that incorporate behaviors, trends, demographics, and other factors that help your organization understand which consumers are conforming to the ideal behaviors. This analysis can help you to identify how you can get those falling short of the ideal to behave in more profitable ways.

Keywords: Ideal Behavior; Critical Moment; Geospatial Analysis; Segmentation Point; Integrate Enterprise (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41040-5_9

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DOI: 10.1057/9781137410405_9

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