Big Social Mobile

David F. Giannetto

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-41040-5
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Chapters in this book:

Introduction

David F. Giannetto

The Integrated Enterprise

David F. Giannetto

Bottom Line, Mission-Critical Benefits

David F. Giannetto

Obstacles to Integration

David F. Giannetto

Understanding the New Social Consumer

David F. Giannetto

Understanding Digital Relationships

David F. Giannetto

Defining Customer and Consumer Interactions

David F. Giannetto

Identifying Ideal Digital Behaviors

David F. Giannetto

Analyzing Profitable Patterns and Segments

David F. Giannetto

Aligning Digital Initiatives with the Enterprise

David F. Giannetto

Capitalizing on the Mobile Movement

David F. Giannetto

Demystifying Big Data

David F. Giannetto

Technology Trends, Business Implications

David F. Giannetto

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-41040-5

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DOI: 10.1057/9781137410405

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