Marketing Considerations

Philippe Espinasse
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Philippe Espinasse: University of Hong Kong

Chapter 5 in IPO Banks, 2014, pp 41-51 from Palgrave Macmillan

Abstract: Abstract The way investment banks propose to market an IPO is key. While some of the responses to questions under this section should be fairly straightforward, others will give a good sense of their knowledge and capabilities to distribute the company’s and similar equity securities to a wide range of investors, including institutions and high net worth individuals.

Keywords: Institutional Investor; Hedge Fund; Share Price; Investment Bank; Retail Investor (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41294-2_12

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DOI: 10.1057/9781137412942_12

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