Case Study: Applications for the Hotel Industry

Giampaolo Viglia
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Giampaolo Viglia: University of Eastern Piedmont

Chapter 6 in Pricing, Online Marketing Behavior, and Analytics, 2014, pp 76-86 from Palgrave Macmillan

Abstract: Abstract In the concluding chapter, as a review of the concepts of the previous chapters, the author presents a case study applied to the hospitality industry. In particular, the power of online travel agencies, as opposed to that of the hotels themselves, in recent years in regard to booking rooms is explored. These findings apply widely to other services, such as airlines and car rental businesses. To respond to very recent new information, the chapter also presents tentative possible future scenarios, starting from the specific case of online travel agencies.

Keywords: Hotel Industry; Customer Engagement; Luxury Brand; Online Marketing; Travel Product (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41326-0_7

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DOI: 10.1057/9781137413260_7

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