Pricing, Online Marketing Behavior, and Analytics

Giampaolo Viglia
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Giampaolo Viglia: University of Eastern Piedmont

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-41326-0
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Chapters in this book:

Introduction

Giampaolo Viglia

Definition of Online Marketing

Giampaolo Viglia

Online Marketing Communication Channels

Giampaolo Viglia

Online Marketing Metrics and Analytics

Giampaolo Viglia

Online Pricing

Giampaolo Viglia

A Peculiar Type of Revenue Management: Overbooking

Giampaolo Viglia

Case Study: Applications for the Hotel Industry

Giampaolo Viglia

Conclusions

Giampaolo Viglia

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-41326-0

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DOI: 10.1057/9781137413260

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