Conclusions

Giampaolo Viglia
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Giampaolo Viglia: University of Eastern Piedmont

A chapter in Pricing, Online Marketing Behavior, and Analytics, 2014, pp 87-89 from Palgrave Macmillan

Abstract: Abstract Online marketing has become a necessity in today’s competitive environments, especially amid the chaos of the cumulative financial crises of the past decade. The phrase “Innovate or die’’ comes into play in the everyday strategies of companies across almost all industries. Even the more traditional industries are urged to embrace the Internet as a marketing platform.

Keywords: Reference Price; Revenue Management; Online Consumer; Traditional Industry; Hotel Industry (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41326-0_8

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DOI: 10.1057/9781137413260_8

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