Pricing, Online Marketing Behavior, and Analytics

Giampaolo Viglia
Additional contact information
Giampaolo Viglia: University of Eastern Piedmont

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-41326-0
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction

Giampaolo Viglia

Definition of Online Marketing

Giampaolo Viglia

Online Marketing Communication Channels

Giampaolo Viglia

Online Marketing Metrics and Analytics

Giampaolo Viglia

Online Pricing

Giampaolo Viglia

A Peculiar Type of Revenue Management: Overbooking

Giampaolo Viglia

Case Study: Applications for the Hotel Industry

Giampaolo Viglia

Conclusions

Giampaolo Viglia

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-41326-0

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137413260

DOI: 10.1057/9781137413260

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).