The Digital Advertising Big Bang

Kevin M. Ryan and Rob Spider Graham

Chapter Chapter 1 in Taking Down Goliath, 2014, pp 9-29 from Palgrave Macmillan

Abstract: Abstract It’s incredible how the simple idea of connecting computers together changed the behaviors of people all around the world. The slow progression of the Internet came from very humble roots. Initially created as a defense initiative so that military minds around the world could quickly get on the same page at the same time, the Internet then evolved into a useful tool for the scientific community to be able to share research and ideas.

Keywords: Advertising Campaign; Media Channel; Campaign Message; Landing Page; Innovative Marketer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44421-9_2

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DOI: 10.1057/9781137444219_2

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