Taking Down Goliath

Kevin M. Ryan and Rob Spider Graham

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-44421-9
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Chapters in this book:

Introduction

Kevin M. Ryan and Rob Spider Graham

The Digital Advertising Big Bang

Kevin M. Ryan and Rob Spider Graham

Setting and Measuring Digital Campaign Goals

Kevin M. Ryan and Rob Spider Graham

Defining Online Audiences

Kevin M. Ryan and Rob Spider Graham

Creating the Perfect Online Marketing Message

Kevin M. Ryan and Rob Spider Graham

Digital Display Advertising

Kevin M. Ryan and Rob Spider Graham

Tactics and Strategies for Creating Effective E-mail Marketing Campaigns

Kevin M. Ryan and Rob Spider Graham

Search Engine Advertising

Kevin M. Ryan and Rob Spider Graham

Understanding Search Engine Optimization

Kevin M. Ryan and Rob Spider Graham

The Social Media Universe

Kevin M. Ryan and Rob Spider Graham

The Mobile Marketing Conundrum

Kevin M. Ryan and Rob Spider Graham

THE LEVEL PLAYING FIELD

Kevin M. Ryan and Rob Spider Graham

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-44421-9

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http://www.palgrave.com/9781137444219

DOI: 10.1057/9781137444219

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