Understanding Search Engine Optimization

Kevin M. Ryan and Rob Spider Graham

Chapter Chapter 8 in Taking Down Goliath, 2014, pp 145-154 from Palgrave Macmillan

Abstract: Abstract If the search engine robots can’t tell from your site what you do, they can’t share it with the world. Organic search optimization (aka SEO or natural search optimization) means modifying your site and landing page content to make it more likely that those pages appear higher on the list of the search results for relevant searches. It is referred to as “organic” because you are not paying directly for the placement.

Keywords: Search Engine; Exit Rate; Algorithmic Shift; Search Site; Harsh Reality (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44421-9_9

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DOI: 10.1057/9781137444219_9

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