Execution is the X-Factor

Antony Young

Chapter Chapter 11 in Brand Media Strategy, 2014, pp 171-189 from Palgrave Macmillan

Abstract: Abstract The most important part of a strategy is executing it. A good strategy with great tactics is always going to beat a great strategy with poor tactics. Consumers don’t experience strategy; they see and hear the brand through media. They view a television spot, content on the Internet or a billboard on the highway, and they respond accordingly.

Keywords: Activation Team; Great Idea; Engine Room; Addictive Game; Television Spot (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44771-5_12

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DOI: 10.1057/9781137447715_12

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