Brand Media Strategy

Antony Young

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
Edition: Second Edition
ISBN: 978-1-137-44771-5
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Chapters in this book:

Introduction

Antony Young

Google and Facebook

Antony Young

The New Media Playbook

Antony Young

A Shift from Media Planning to Communications Planning

Antony Young

Focusing on Outcomes, Not Outputs

Antony Young

Insight over Analysis

Antony Young

1 + 1 = 3

Antony Young

Conducting the Orchestra

Antony Young

Unlocking Moments of Receptivity

Antony Young

Touch Point Selection

Antony Young

Getting Social

Antony Young

Execution is the X-Factor

Antony Young

Measurement and Metrics

Antony Young

Big Data and Analytics

Antony Young

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-44771-5

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DOI: 10.1057/9781137447715

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